Indlela amaTsha eemveliso zoQoqosho aYiphepha ngayo imigibe esemgangathweni-Izifundo ezivela kuMenzi weZixhobo weHlabathi

NjengoKevin, uMphathi weNtengiso e- XYSFITNESS , ndichitha iintsuku zam ndithetha nabanini bejim, abaqhubi bestudiyo sokuqina, kunye namaqabane ebrand kumazwe angama-20+. Intambo eqhelekileyo? Iimpawu ezininzi zokufaneleka ezintsha-ingakumbi abadlali abasakhasayo abavela e-China-intengiso yezikhonkwane kunye noyilo lwemveliso kodwa babethe udonga lwezitena ngomgangatho.

Ukuba ulinganisa ibhrendi yokomelela okanye isixhobo sokukhangela isixhobo kwindawo yakho yokuzivocavoca, mhlawumbi uye wajongana nokuphazamiseka okufanayo endikuva mihla le: izixhobo eziqhekeka emva kweenyanga ezi-3, ukungangqinelani komgangatho wokwakha kuzo zonke iibhetshi, amabango ewaranti ephezulu, okanye nokuba unqumame uphehlelelo lwaphesheya ngenxa yokuba iimveliso azihambelani nemigangatho yasekhaya (njenge-EU okanye i-ASTM57 yase-US).

Iindaba ezilungileyo? Le miba ayifane ivele 'kwimizi-mveliso emibi' -iphuma ekungaqondini malunga nokuba yintoni kanye kanye eyiyo ulawulo lomgangatho. Masicacise iintsomi, sabelane ngezinto ezisebenzayo, kwaye sibonise indlela onokwakha ngayo (okanye umthombo) izixhobo zokuzilolonga ezihlala zihleli.

Intsomi 1: 'Ukuba Ndikhetha Umzi-mveliso Olungileyo, Umgangatho Uya Kuzinyamekela'

Ndiyasiqonda isizathu sokuba oku kuvakala kuyinyani. Umzi-mveliso onemigangatho ecocekileyo, iinkqubo eziqinisekisiweyo, kunye nophononongo oluhle sisiqalo esinamandla-kodwa akwanelanga. Ngaphezulu kweminyaka eli-10 ekuthengisweni kwezixhobo zokufaneleka kunye nolawulo lwekhonkco lokubonelela, ndibone iifektri ezikumgangatho ophezulu zivelisa izixhobo ezingahambelaniyo zabathengi abahlukeneyo. Ngoba? Ngenxa yokuba umgangatho asingomsebenzi womzi-mveliso wodwa—yintsebenziswano.

Nanku umzekelo wokwenyani: Kulo nyaka uphelileyo, iibrendi ezimbini zasebenza nomzi-mveliso ofanayo onesiqinisekiso se-ISO ukwenza ii-treadmills zorhwebo. I-Brand A ithumele i-specs engacacanga ('yenza yomelele') kwaye ijongiwe kuphela izixhobo phambi kokuthunyelwa. I-Brand B ibonelele ngemizobo eneenkcukacha (ukuhla ukuya kubukhulu bebhanti kunye ne-motor torque), yathumela iinjineli ukuba ziphicothe imigca yemveliso rhoqo ngenyanga, kwaye zivavanywe iiprototypes iiyure ezingama-600+. Cinga ukuba loluphi uhlobo olunamabango ewaranti angama-80% ambalwa?

Iifektri ezilungileyo zifuna isikhokelo esicacileyo, inkxaso eqhubekayo, kunye neenjongo ezilungelelanisiweyo. Ukuba ukhangela izixhobo, sukuvele 'ukhethe umzi-mveliso' ​​-sebenzisana nenye ekuvumela ukuba ungene kwiispekthi, iinkqubo kunye novavanyo. Yiloo ndlela esenza ngayo kwi- XYSFITNESS , kwaye yiyo loo nto abathengi bethu (ukusuka kwiindawo ezincinci zokuzivocavoca e-Australia ukuya kwizitudiyo zase-Europe) abafane bajongane nezinto ezimangalisayo ezisemgangathweni.

Intsomi yesi-2: 'Ulawulo loMgangatho = Ukuqesha abahloli ukuba bajonge iGear egqityiweyo'

Iibrendi ezininzi zicinga ukuba 'ulawulo lomgangatho' luthetha ukuthumela umntu kumzi-mveliso ukuze abone-ukukhangela ii-treadmills okanye ukujikeleza iibhayisekile phambi kokuba zithunyelwe. Kodwa nantsi ingxaki: Ngexesha umhloli ebona isiphene, imveliso sele yakhiwe. Ukuyilungisa kwakhona kudla ixesha nemali; ukuyithumela emngciphekweni abathengi abanomsindo.

Uhlolo lokugqibela lubamba kuphela imiba ecacileyo-njengomkrwelo kwifreyimu okanye umqheba okhululekileyo. Bayayiphosa into efihliweyo ebulala izixhobo kamva: i-riveted i-riveted ephethe ibhayisekile ejikelezayo eya kuncwina emva kokusetyenziswa kwe-50, okanye ibhodi eqhubayo engahambelani nemida yobunzima (umngcipheko omkhulu kwiijimu zorhwebo).

E- XYSFITNESS , sakha umgangatho kwinyathelo ngalinye-hayi nje ukuyijonga ekugqibeleni. Kwii-elliptics zethu zorhwebo, oko kuthetha:

• Isakhelo sokuvavanya sidibanisa imijikelo eyi-10,000+ phambi kokuveliswa kobuninzi

• Uphicotho-zincwadi lwabathengisi bezinto eziluhlaza (sisebenzisa kuphela i-16-gauge yentsimbi kwizixhobo eziphezulu zendlela)

• Ukuqhuba ulingo lweentsuku ezingama-90 'ijimu yokwenyani' ngamaziko okuqina asekuhlaleni ukuze ubone ukunxitywa nokukrazula

Umgangatho awuhlolisiswa-yenziwe ngobunjineli. Lowo ngumahluko phakathi kwezixhobo ezihlala unyaka omnye kunye nezixhobo ezisebenzela ijim yakho ye-5+.

Intsomi yesi-3: 'Ukukopa iiNkqubo zeeBrand zamazwe ngamazwe kuya kundenza ndibe noKhuphiswano'

Kuyahenda ukujonga amagama amakhulu afana ne-Precor okanye i-Life Fitness kwaye ukope iinkqubo zabo zomgangatho. Kodwa nantsi inyani: Ezo mpawu zinamashumi eminyaka yohlahlo lwabiwo-mali lwe-R&D, amaqela obunjineli angaphakathi, kunye nezixhobo zovavanyo zehlabathi. Kwi-brand entsha okanye i-gym encinci, iinkqubo zabo zigqithise-kwaye zibiza.

Awudingi $ 500k yelebhu yokuvavanya ukwakha izixhobo ezisemgangathweni. Udinga inkqubo ehambelana nobukhulu bakho kunye neenjongo. Umzekelo:

• Ukuba uyindawo encinci yokuzivocavoca efumana ii-treadmills ezi-5, gxila kwiinkcazo ezicacileyo (umthamo wobunzima, ubude bewaranti) kwaye ucele ixesha lovavanyo lweentsuku ezingama-30.

• Ukuba uluhlobo olutsha lokukalwa kweYurophu, beka phambili ukuthotyelwa (EN957 yokhuseleko, uphawu lweCE) kunye neqabane nomzi-mveliso onamava kwimarike yakho ekujoliswe kuyo (sincede ii-12+ brand ukuhlangabezana nemigangatho ye-EU kulo nyaka uphelileyo kuphela).

Indlela yoKwakha (okanye uMthombo) isiXhobo soBulunga esiThengisayo

Nokuba usisixhobo sokwakha ibhrendi okanye umnikazi wendawo yokuzivocavoca osifumanayo, isitshixo somgangatho silula: gxila kwinkqubo , , yobuhlakani kunye nolungelelwaniso . Nantsi indlela yokuyenza isebenze:

1. Phatha uMgangatho njengeyona nto ibalulekileyo kwiShishini—Hayi Isilogeni

'Umgangatho kuqala' akufunekanga ibe yipowusta eludongeni lwakho—kufuneka ikhokele sonke isigqibo. Ngeemveliso: Ukuba ujolise kwijimu yorhwebo, musa ukunqumla iikona kumandla efreyim okanye amandla emoto (izixhobo zomthambo zifuna izixhobo eziphatha abasebenzisi abali-10+ ngosuku). Kubanikazi bejim: Musa ukuthenga nje i-treadmill enexabiso eliphantsi-buza malunga novavanyo, ukhuseleko lwewaranti, kunye nokuba umzi-mveliso uphatha njani ukulungiswa.

Kwa XYSFITNESS , silungelelanisa umgangatho wethu kunye neemfuno zabathengi bethu. I-studio ye-yoga ye-boutique idinga i-compact, gear ethule; ibhokisi ye-CrossFit idinga ii-racks ezinzima kunye neebhentshi. Asithengisi nje 'izixhobo' -sakha izisombululo ezihambelana nemeko yazo yosetyenziso.

2. Tyala imali kwiiNtsebenziswano eziLungileyo (Hayi nje 'Iifektri ezixabiso liphantsi')

Ixabiso libalulekile, kodwa akufuneki kube yinto yakho kuphela. Xa ukhangela izixhobo, buza:

• Ngaba umzi-mveliso unamava ngemarike yam? (umz., Ngaba bayayazi i-US vs. EU imigangatho yombane?)

• Ngaba baya kundivumela ukuba ndiphicothe iinkqubo zabo okanye ndivavanye iiprototypes?

• Bawasingatha njani amabango ewaranti? (Iwaranti yeminyaka emi-2 ayithethi nto ukuba umzi-mveliso uthatha iinyanga ezi-6 ukuthumela iinxalenye.)

Silakhe ishishini lethu elubala—abaxumi banokundwendwela indawo yethu yokuvelisa eTshayina, bajonge iingxelo zovavanyo, kwaye bade benze izinto ezikhethekileyo (ezifana nemibala yebhrendi okanye ukubekwa kwelogo) ngaphandle komrhumo ofihliweyo. Nantso uhlobo lwentsebenziswano ephelisa imingcipheko esemgangathweni.

3. Misela iinjongo ezicacileyo (kwaye uzilinganise)

Iinjongo ezingacacanga ezifana 'ukwenza izixhobo ezingcono' akusebenzi. Sebenzisa isakhelo se-SMART ukuze uhlale usendleleni:

• Okucacileyo : 'Nciphisa amabango ewaranti kwiibhayisekile zethu zorhwebo ngama-30%.'

• Inomlinganiselo : Landela amabango qho ngenyanga usebenzisa iqela lakho lenkxaso yabathengi.

• Okufikelelekayo : Gxininisa kumba omnye (umzekelo, ukulungisa ingxaki yokuthwala eqhelekileyo) endaweni yokulungisa yonke into.

• Okufanelekileyo : Hlanganisa iinjongo kukwaneliseka kwabathengi (amabango ambalwa = abanikazi bejimu abonwabileyo).

• Ixesha elisekelwe : 'Betha oku kujoliswe kuko kwiinyanga ezi-4.'

Kwa XYSFITNESS , sabelana ngezi njongo kunye nabaxhasi bethu-ukuze bazi kakuhle ukuba yintoni esisebenzela ukuyiphucula, kwaye sinokuhlengahlengisa kunye ukuba kuyimfuneko.

Ngaba Ukulungele Ukufumana Izixhobo Zokuzilolonga Onokuzithemba?

Izixhobo zokuzilolonga ezisemgangathweni asiyonto yobumnandi—yinto eyimfuneko. Nokuba uluphawu olutsha olukhula kwihlabathi jikelele okanye umnini jim ojonge ukuphucula izixhobo zakho, iqabane elifanelekileyo lenza umahluko.

E- XYSFITNESS , siyayila kwaye senze izixhobo zokuzilolonga zodidi lwentengiso (i-treadmills, iibhayisekile ezijikelezayo, iiracks zamandla, kunye nokunye) kubathengi kwihlabathi jikelele. Siphatha ukuthotyelwa (EN957, ASTM, CE), sinikezela nge-MOQs eguquguqukayo (ukusuka kwi-5 ukuya kwiiyunithi ze-500), kunye nokubuyisela yonke i-odolo kunye newaranti ye-2 yeminyaka yokuthengisa.

Ukuba udiniwe kukuphathwa yintloko esemgangathweni kwaye ulungele ukufumana izixhobo ezihlala zihleli, sithumelele umbuzo wakho namhlanje . Sixelele iimfuno zakho (imarike, uhlobo lwezixhobo, ubungakanani), kwaye siza kwabelana ngeenkcukacha zesiko, iingxelo zovavanyo, kunye nesicatshulwa esingenasibophelelo.

Masakhe izixhobo zokuzilolonga ezinceda ishishini lakho likhule-akukho nto imangalisayo, akukho ndlela zimfutshane, umgangatho nje onokuthembela kuwo.

Kevin | Umphathi weNtengiso, XYSFITNESS