Indlela Imikhiqizo Emisha Yokufaneleka Igwema Ngayo Izingibe Zekhwalithi—Izifundo Ezivela Kumakhi Wezinto Zomhlaba Wonke

Njengo-Kevin, Umphathi Wezokuthengisa e XYSFITNESS , ngichitha izinsuku zami ngikhuluma nabanikazi bezindawo zokuzivocavoca, opharetha besitudiyo sokufaneleka, nozakwethu bomkhiqizo kuwo wonke amazwe angu-20+. Intambo evamile? Imikhiqizo eminingi yokufaneleka emisha—ikakhulukazi abadlali abasafufusa abavela e-China—ukumaketha kwezinzipho kanye nomklamo womkhiqizo kodwa ishaya udonga lwezitini ngekhwalithi.

Uma ukala ibhrendi yokufaneleka noma okokusebenza okutholakala kwejimu yakho, kungenzeka ukuthi ubhekane nokukhungatheka okufanayo engikuzwa nsuku zonke: igiya eliphuka ngemva kwezinyanga ezi-3, ikhwalithi yokwakha engahambisani kuwo wonke amaqoqo, izimangalo zewaranti ephezulu esibhakabhakeni, noma kudingeke ukuthi ume kancane ukwethulwa phesheya kwezilwandle ngoba imikhiqizo ayihlangabezani nezindinganiso zasendaweni (njenge-EU's EN957 ASTM's US).

Izindaba ezinhle? Lezi zinkinga azivamile ukuvela 'kumafekthri amabi'—zivela ekungaqondini kahle mayelana nokuthi kuyini ukuphathwa kwekhwalithi ngempela . Ake sicacise izinganekwane, sabelane ngalokho okusebenzayo, futhi sibonise ukuthi ungakha kanjani (noma uthole) okokusebenza kokuqina okuhlala njalo.

Inganekwane 1: 'Uma Ngikhetha Imboni Ekahle, Ikhwalithi Izozinakekela'

Ngiyathola ukuthi kungani lokhu kuzwakala kuyiqiniso. Imboni enephansi elihlanzekile, izinqubo eziqinisekisiwe, nezibuyekezo ezinhle iyisiqalo esiqinile—kodwa akwanele. Ngaphezu kweminyaka engu-10 ekuthengisweni kwemishini yokufaneleka nokuphathwa kwe-supply chain, ngibone izimboni ezisezingeni eliphezulu zikhiqiza amagiya angahambisani kumakhasimende ahlukene. Kungani? Ngoba ikhwalithi akuwona umsebenzi wefekthri iyodwa—ukubambisana.

Nasi isibonelo sangempela: Ngonyaka odlule, amabhrendi amabili asebenze nefekthri efanayo ene-ISO-certified ukwenza izingqimba zezentengiselwano. I-Brand A ithumele imininingwane engacacile ('yenza iqine') futhi ihlolwe kuphela igiya ngaphambi kokuthunyelwa. I-Brand B ihlinzeke ngemidwebo enemininingwane (efika phansi ekujikeni kwebhande kanye ne-torque yemoto), ithumele onjiniyela ukuthi bahlole imigqa yokukhiqiza nyanga zonke, futhi bahlole ama-prototypes amahora angama-600+. Qagela ukuthi yiluphi uhlobo olunezimangalo zewaranti ezimbalwa ngo-80%?

Izimboni ezinhle zidinga isiqondiso esicacile, ukusekelwa okuqhubekayo, nemigomo ehambisanayo. Uma uthola okokusebenza, musa nje 'ukukhetha ifekthri'—uhlanganyele naleyo ekuvumela ukuthi ungene ku-specs, izinqubo, nokuhlola. Sikwenza kanjalo e XYSFITNESS , futhi yingakho amakhasimende ethu (kusuka ezindaweni zokuzivocavoca ezincane e-Australia kuya kuma-studio e-Europe) engavamile ukubhekana nezimanga zekhwalithi.

Inganekwane 2: 'Ukuphathwa Kwekhwalithi = Ukuqasha Abahloli Ukuze Bahlole Igiya Eliphelile'

Amabhrendi amaningi acabanga ukuthi 'ukulawula ikhwalithi' kusho ukuthumela othile efekthri ukuze abone ama-treadmill noma amabhayisikili ajikeleziswayo ngaphambi kokuthi athunyelwe. Kodwa nansi inkinga: Ngesikhathi umhloli ebona iphutha, umkhiqizo usuvele wakhiwe. Ukuyilungisa kabusha kubiza isikhathi nemali; ukuyithumela engozini kumakhasimende athukuthele.

Ukuhlola kokugcina kubamba izinkinga ezisobala kuphela—njengokuklwebheka ohlakeni noma isibambo esixegayo. Bageja izinto ezifihliwe ezibulala amathuluzi kamuva: i-aber engalungile ebhayisikilini elijikelezayo elizokhala ngemva kokusetshenziswa okungu-50, noma ibhodi eligijima elingahlangabezani nemikhawulo yesisindo (ingozi enkulu yamajimu okuhweba).

Ku XYSFITNESS , sakha ikhwalithi kuso sonke isinyathelo—hhayi nje ukuyihlola ekugcineni. Ngama-elliptics ethu okuhweba, lokho kusho:

• Uhlaka lokuhlola lushisela imijikelezo engu-10,000+ ngaphambi kokukhiqizwa ngobuningi

• Ukuhlola abahlinzeki bezinto zokusetshenziswa (sisebenzisa kuphela insimbi engu-16-gauge kumagiya ethrafikhi ephezulu)

• Senza isivivinyo 'sejimu yangempela' yezinsuku ezingu-90 ngezikhungo zasendaweni zokuqina ukuze sibone ukuguga

Ikhwalithi ayihloliwe—iyakhiwa. Lowo umehluko phakathi kwesisetshenziswa esihlala unyaka ongu-1 negiya elisebenzela ijimu yakho iminyaka engu-5+.

Inganekwane yesi-3: 'Ukukopisha Izinhlelo Zemikhiqizo Yamazwe Ngamazwe Kuzongenza Ngincintisane'

Kuyalinga ukubuka amagama amakhulu afana ne-Precor noma i-Life Fitness futhi ukopishe izinqubo zabo zekhwalithi. Kodwa nali iqiniso: Lezo zinhlobo zinezabelomali ze-R&D zamashumi eminyaka, amaqembu onjiniyela basendlini, nezindawo zokuhlola zomhlaba wonke. Ngomkhiqizo omusha noma ijimu encane, amasistimu abo ayaqina—futhi ayabiza.

Awudingi ilebhu yokuhlola engu-$500k ukuze wakhe amagiya ekhwalithi. Udinga isistimu elingana nosayizi nemigomo yakho. Ngokwesibonelo:

• Uma uyijimu encane ethola ama-treadmill angu-5, gxila ekucacisweni okucacile (umthamo wesisindo, ubude bewaranti) bese ucela isikhathi sesilingo sezinsuku ezingu-30.

• Uma uyisikali esisha somkhiqizo esiya e-Europe, beka phambili ukuthobela (EN957 ukuze uvikeleke, ukumakwa kwe-CE) futhi ubambisane nefekthri enolwazi emakethe oyihlosile (sisize amabhrendi angu-12+ ukuhlangabezana namazinga e-EU ngonyaka odlule kuphela).

Uzakha Kanjani (noma Umthombo) Izisetshenziswa Zokufaneleka Zekhwalithi Ezithengisayo

Kungakhathaliseki ukuthi uyigiya lokwakha umkhiqizo noma umnikazi wejimu olitholayo, ukhiye wekhwalithi ulula: gxila yobambiswano , kunqubo , nokuqondanisa . Nansi indlela yokuyisebenzisa:

1. Phatha Ikhwalithi Njengento Ebalulekile Ebhizinisini—Hhayi Isiqubulo

'Ikhwalithi kuqala' akufanele ibe iphosta odongeni lwakho—kufanele iqondise zonke izinqumo. Okwemikhiqizo: Uma uqondise amajimu ezentengiselwano, unganqikazi amandla ozimele noma amandla emoto (izindawo zokuzivocavoca zidinga igiya eliphatha abasebenzisi abangu-10+ ngosuku). Kubanikazi bejimu: Ungamane uthenge i-treadmill eshibhe kakhulu—buza mayelana nokuhlola, ukumbozwa kwewaranti, nokuthi ifekthri ikusingatha kanjani ukulungisa.

Ku XYSFITNESS , siqondanisa ikhwalithi yethu nezidingo zamakhasimende ethu. Isitudiyo se-boutique yoga sidinga igiya elihlangene, elithulile; ibhokisi le-CrossFit lidinga ama-racks namabhentshi esindayo. Asithengisi 'impahla' kuphela—sakha izixazululo ezilingana nekesi lazo lokusebenzisa.

2. Tshala imali Ebudlelwaneni Obulungile (Hhayi nje 'Izimboni Ezishibhile')

Intengo ibalulekile, kodwa akufanele kube yiyona nto yakho kuphela. Lapho uthola okokusebenza, buza:

• Ingabe imboni inalo ulwazi ngemakethe yami? (isb. Ingabe bayazazi izindinganiso zikagesi zase-US ngokumelene ne-EU?)

• Ngabe bazongivumela ngihlole izinqubo zabo noma ngihlole ama-prototypes?

• Bazisingatha kanjani izimangalo zewaranti? (Iwaranti yeminyaka emi-2 ayisho lutho uma imboni ithatha izinyanga eziyisi-6 ukuthumela izingxenye.)

Sakhe ibhizinisi lethu ngokusobala—amakhasimende angavakashela indawo yethu yokukhiqiza e-China, abuyekeze imibiko yokuhlolwa, futhi enze ngokwezifiso izicaciso (njengemibala yomkhiqizo noma ukubekwa kwamalogo) ngaphandle kwezimali ezifihliwe. Lolo uhlobo lobambiswano oluqeda ubungozi bekhwalithi.

3. Beka Imigomo Ecacile (futhi Uyilinganise)

Imigomo engacacile njengokuthi 'yenza igiya elingcono' ayisebenzi. Sebenzisa uhlaka lwe-SMART ukuze uhlale usendleleni:

• Specific : 'Yehlisa izimangalo zewaranti zamabhayisikili ethu okuthengisa ngo-30%.'

• Okulinganisekayo : Landela izimangalo nyanga zonke ngethimba lakho lokusekela amakhasimende.

• Okufinyelelekayo : Gxila odabeni olulodwa (isb, ukulungisa inkinga yokuthwala evamile) esikhundleni sokulungisa yonke into.

• Okubalulekile : Hlanganisa amagoli ekwanelisekeni kwekhasimende (izimangalo ezimbalwa = abanikazi bejimu abajabule kakhulu).

• Okususelwe kusikhathi : 'Shaya le thagethi ezinyangeni ezi-4.'

Kwa XYSFITNESS , sabelana ngale migomo namakhasimende ethu—ukuze azi kahle ukuthi yini esisebenzela ukuthuthukisa, futhi singalungisa ndawonye uma kudingeka.

Usulungele Ukuthola Izisetshenziswa Zokufaneleka Ongazethemba?

Izimpahla zokufaneleka ezisezingeni eliphezulu aziyona into ewubukhazikhazi—kuyisidingo. Kungakhathaliseki ukuthi ungumkhiqizo omusha okhula emhlabeni wonke noma ungumnikazi wejimu ofuna ukuthuthukisa okokusebenza kwakho, uzakwethu olungile wenza umehluko.

Kwa XYSFITNESS , siklama futhi sakha okokusebenza kokufaneleka kwebanga lezentengiso (ama-treadmill, amabhayisikili ajikelezayo, izindawo zokubeka amandla, nokunye) kumakhasimende emhlabeni jikelele. Siphatha ukuthobela (EN957, ASTM, CE), sinikeza ama-MOQ aguquguqukayo (kusuka kumayunithi angama-5 kuye kwangama-500), futhi sibuyisela i-oda ngalinye ngewaranti yeminyaka engu-2 yokuhweba.

Uma ukhathele izinhlungu zekhanda ezisezingeni eliphezulu futhi ulungele ukuthola igiya elihlala njalo, sithumele umbuzo wakho namuhla . Sitshele izidingo zakho (imakethe, uhlobo lwesisetshenziswa, inani), futhi sizokwabelana ngemininingwane yangokwezifiso, imibiko yokuhlola, kanye nekhwothi yokungabopheleli.

Ake sakhe okokusebenza kokufaneleka esiza ibhizinisi lakho ukuthi likhule—akukho okumangalisayo, azikho izinqamuleli, ikhwalithi kuphela ongathembela kuyo.

Kevin | Umphathi Wokuthengisa, XYSFITNESS