Momwe Mitundu Yatsopano Yolimbitsa Thupi Imapeŵera Misampha Yabwino—Maphunziro ochokera kwa Global Equipment Maker

Monga Kevin, Woyang'anira Zamalonda ku XYSFITNESS , ndimakhala masiku anga ndikuyankhula ndi eni ake a masewera olimbitsa thupi, oyendetsa masewera olimbitsa thupi, ndi makampani ogwirizana nawo m'mayiko 20+. Ulusi wamba? Mitundu yambiri yamasewera olimba, makamaka osewera omwe akutuluka ku China - kutsatsa misomali ndi kapangidwe kazinthu koma kumagunda khoma la njerwa ndiubwino.

Ngati mukukulitsa mtundu wa masewera olimbitsa thupi kapena zida zopangira masewera olimbitsa thupi, mwina mudakumanapo ndi zokhumudwitsa zomwe ndimamva tsiku lililonse: zida zomwe zimasweka pakatha miyezi itatu, kusagwirizana kwa kapangidwe kake pamagulu angapo, zonena za chitsimikizo chokwera kumwamba, kapena kuyimitsa kaye kutsegulira kunja chifukwa zinthu sizikugwirizana ndi miyezo yakumaloko (monga EU kapena ASTM957 ya US).

Nkhani yabwino? Nkhanizi sizichokera ku 'mafakitole oyipa' -zimabwera chifukwa cha kusamvetsetsana pa zomwe kasamalidwe kabwino kwenikweni ndi. Tiyeni tifotokoze zongopeka, tigawane zomwe zimagwira ntchito, ndikuwonetsa momwe mungapangire (kapena kupeza) zida zolimbitsa thupi zomwe zimatha.

Bodza Loyamba: 'Ndikasankha Fakitale Yabwino, Ubwino Udzadzisamalira Wokha'

Ndikumva chifukwa chake izi zikuwoneka zoona. Fakitale yokhala ndi malo oyera, njira zovomerezeka, ndi ndemanga zabwino ndi chiyambi champhamvu-koma sizokwanira. Kwa zaka zoposa 10 ndikugulitsa zida zolimbitsa thupi komanso kasamalidwe ka zinthu, ndawonapo mafakitale apamwamba akupanga zida zosagwirizana ndi makasitomala osiyanasiyana. Chifukwa chiyani? Chifukwa ubwino si ntchito ya fakitale yokha-ndi mgwirizano.

Nachi chitsanzo chenicheni: Chaka chatha, mitundu iwiri idagwira ntchito limodzi ndi fakitale yovomerezeka ya ISO kuti ipange ma treadmill. Brand A idatumiza zosadziwika bwino ('ipangitse kukhala yolimba') ndikungoyang'ana zida zisanatumizidwe. Brand B idapereka zojambula zatsatanetsatane (mpaka makulidwe a lamba ndi torque yamoto), idatumiza mainjiniya kuti aziwunika mizere yopanga mwezi uliwonse, ndikuyesa ma prototypes kwa maola 600+. Mukuganiza kuti ndi mtundu uti womwe unali ndi 80% zochepa zonena za chitsimikizo?

Mafakitole abwino amafunikira chitsogozo chomveka, chithandizo chopitilira, ndi zolinga zogwirizana. Ngati mukufufuza zida, musamangokhalira 'kusankha fakitale' - gwirizanani ndi imodzi yomwe imakupatsani mwayi woti mudutse muzinthu, njira, ndi kuyesa. Ndimomwe timachitira pa XYSFITNESS , ndichifukwa chake makasitomala athu (kuchokera ku malo ochitira masewera olimbitsa thupi ang'onoang'ono ku Australia kupita ku ma studio aku Europe) samachitapo kanthu ndi zodabwitsa.

Nthano 2: 'Quality Management = Kulemba Oyang'anira Kuti Ayang'ane Zida Zomaliza'

Anthu ambiri amaganiza kuti 'kuwongolera khalidwe' kumatanthauza kutumiza munthu kufakitale kuti akawone ma treadmill kapena ma spin njinga asanatumize. Koma vuto ndi ili: Pofika pamene woyang'anira akuwona cholakwika, katunduyo amakhala atamangidwa kale. Kukonzanso kumatenga nthawi ndi ndalama; kutumiza izo pangozi makasitomala okwiya.

Kuyang'ana komaliza kumangopeza zinthu zodziwikiratu - monga kukanda pa chimango kapena chogwirira chomasuka. Amaphonya zinthu zobisika zomwe zimapha zida pambuyo pake: kunyamula bwino panjinga yozungulira yomwe imamveka pambuyo pakugwiritsa ntchito 50, kapena bolodi lomwe silingakwaniritse zolemetsa (chiwopsezo chachikulu cha masewera olimbitsa thupi).

Pa XYSFITNESS , timapanga zabwino mu sitepe iliyonse-osati kungoyang'ana kumapeto. Kwa elliptics yathu yamalonda, izi zikutanthauza:

• Kuyesa chimango chowotcherera kwa 10,000+ mizunguliro isanapangidwe kwambiri

• Kuwerengera ogulitsa zinthu zopangira (timagwiritsa ntchito chitsulo cha 16-gauge pamagetsi okwera magalimoto)

• Kuyesa 'masiku 90 a masewera olimbitsa thupi enieni' ndi malo olimbitsa thupi amdera lanu kuti muwone zowoneka bwino

Ubwino suwunikiridwa - umapangidwa. Ndiko kusiyana pakati pa zida zomwe zimatha chaka chimodzi ndi zida zomwe zimagwiritsa ntchito masewera olimbitsa thupi kwa 5+.

Nthano 3: 'Kukopera Makhalidwe Amayiko Akunja Kundipangitsa Kukhala Wopikisana'

Ndizokopa kuyang'ana mayina akulu ngati Precor kapena Life Fitness ndikutengera machitidwe awo apamwamba. Koma zoona zake n'zakuti: Mitunduyi ili ndi zaka makumi ambiri zamabajeti a R&D, magulu aukadaulo apanyumba, ndi malo oyesera padziko lonse lapansi. Kwa mtundu watsopano kapena masewera olimbitsa thupi ang'onoang'ono, machitidwe awo ndi ochulukirapo-ndi okwera mtengo.

Simufunika labu yoyesera $500k kuti mupange zida zabwino. Mukufunikira dongosolo lomwe likugwirizana ndi kukula kwanu ndi zolinga zanu. Mwachitsanzo:

• Ngati ndinu malo ochitira masewera olimbitsa thupi ang'onoang'ono omwe mumapeza ma treadmill 5, yang'anani pa zomveka bwino (kulemera kwake, kutalika kwa chitsimikizo) ndikufunsani kuti muyese masiku 30.

• Ngati ndinu mtundu watsopano womwe ukupita ku Europe, ikani kutsata patsogolo (EN957 pachitetezo, chizindikiro cha CE) ndikuthandizana ndi fakitale yomwe ili ndi chidziwitso pamsika womwe mukufuna (tathandiza mitundu 12+ kuti ikwaniritse miyezo ya EU chaka chatha chokha).

Momwe Mungamangire (kapena Magwero) Zida Zolimbitsa Thupi Zomwe Zimagulitsidwa

Kaya ndinu zida zomangira mtundu kapena eni malo ochitira masewera olimbitsa thupi omwe mukuzipeza, chinsinsi chapamwamba ndi chosavuta: yang'anani kwambiri pamachitidwe , , ogwirizana ndi kuyanjanitsa . Nayi momwe mungachitire:

1. Muziona Kuti Ubwino Ndi Wofunika Kwambiri pa Bizinesi—Osati Mawu Onena

'Ubwino woyamba' sikuyenera kukhala chojambula pakhoma lanu-ikuyenera kuwongolera chisankho chilichonse. Zamtundu: Ngati mukuyang'ana malo ochitira masewera olimbitsa thupi, musadutse mphamvu ya chimango kapena mphamvu zamagalimoto (malo ochitira masewera olimbitsa thupi amafunikira zida zomwe zimagwira anthu 10+ patsiku). Kwa eni malo ochitira masewera olimbitsa thupi: Osangogula makina otsika mtengo kwambiri - funsani za kuyezetsa, kutetezedwa kwa chitsimikizo, ndi momwe fakitale imagwirira ntchito kukonzanso.

Ku XYSFITNESS , timagwirizanitsa khalidwe lathu ndi zosowa za makasitomala athu. Situdiyo ya boutique yoga imafunikira zida zophatikizika, zopanda phokoso; bokosi la CrossFit limafunikira ma racks ndi mabenchi olemetsa. Sitimango 'kugulitsa zida' - timapanga zothetsera zomwe zimagwirizana ndi zomwe azigwiritsa ntchito.

2. Invest in the Right Partnerships (Osati 'Mafakitale Otchipa')

Mtengo ndiwofunika, koma sichiyenera kukhala chinthu chanu chokha. Mukamagula zida, funsani:

• Kodi fakitale ili ndi chidziwitso ndi msika wanga? (mwachitsanzo, Kodi amadziwa mfundo zamagetsi za US ndi EU?)

• Kodi andilola kuti ndiwunikenso njira zawo kapena kuyesa ma prototypes?

• Kodi amayendetsa bwanji zonena za chitsimikizo? (Chitsimikizo chazaka 2 sichitanthauza kanthu ngati fakitale itenga miyezi 6 kutumiza magawo.)

Tapanga bizinesi yathu powonekera—makasitomala atha kupita ku malo athu opanga zinthu ku China, kuunikanso malipoti oyesa, ngakhale kusintha makonda (monga mitundu yamtundu kapena ma logo oyika) popanda ndalama zobisika. Ndiwo mtundu wa mgwirizano umene umachotsa zoopsa za khalidwe.

3. Khazikitsani Zolinga Zomveka (ndi kuziyeza)

Zolinga zosamveka ngati 'kupanga zida zabwinoko' sizikugwira ntchito. Gwiritsani ntchito SMART framework kuti mukhalebe panjira:

• Specific : 'Chepetsani zonena za chitsimikizo panjinga zathu zamalonda ndi 30%.'

• Zoyezera : Tsatirani zomwe mukufuna mwezi uliwonse kudzera pagulu lanu lothandizira makasitomala.

• Zotheka : Yang'anani kwambiri pa chinthu chimodzi (mwachitsanzo, kukonza vuto lomwe limakhalapo) m'malo mowongolera chilichonse.

• Zoyenera : Mangirirani zolinga kukhutitsidwa kwamakasitomala (zonena zochepa = eni ake ochita masewera olimbitsa thupi osangalala).

• Zotengera nthawi : 'Gwirani chandamalechi m'miyezi inayi.'

Ku XYSFITNESS , timagawana zolingazi ndi makasitomala athu - kuti adziwe zomwe tikuyesetsa kukonza, ndipo titha kusintha limodzi ngati pangafunike.

Mwakonzeka Kupeza Zida Zolimbitsa Thupi Zomwe Mungakhulupirire?

Zida zolimbitsa thupi zabwino sizinthu zapamwamba-ndizofunika. Kaya ndinu mtundu watsopano padziko lonse lapansi kapena ndinu mwini malo ochitira masewera olimbitsa thupi omwe mukufuna kukweza zida zanu, bwenzi loyenera limapangitsa kusiyana konse.

Ku XYSFITNESS , timapanga ndi kupanga zida zolimbitsa thupi zamalonda (zopondaponda, njinga zopota, zotchingira mphamvu, ndi zina) zamakasitomala padziko lonse lapansi. Timayendetsa kutsata (EN957, ASTM, CE), timapereka ma MOQ osinthika (kuyambira mayunitsi 5 mpaka 500), ndikubweza oda iliyonse ndi chitsimikizo chazaka ziwiri.

Ngati mwatopa ndi mutu wabwino ndipo mwakonzeka kupeza zida zomwe sizitha, titumizireni funso lanu lero . Tiuzeni zomwe mukufuna (msika, mtundu wa zida, kuchuluka kwake), ndipo tidzagawana zomwe mwakonda, malipoti oyesa, ndi mawu osakakamiza.

Tiyeni tipange zida zolimbitsa thupi zomwe zimathandizira bizinesi yanu kukula - palibe zodabwitsa, palibe njira zazifupi, mtundu womwe mungadalire.

Kevin | Woyang'anira Zogulitsa, XYSFITNESS