Uburyo Ibiranga Ubuzima bushya birinda imitego myiza-Amasomo yatanzwe nuwakoze ibikoresho byisi

Nka Kevin, Umuyobozi ushinzwe kugurisha kuri XYSFITNESS , Mara iminsi mvugana na banyiri siporo, abakora sitidiyo ya fitness, hamwe nabafatanyabikorwa mu bihugu 20+. Urudodo rusanzwe? Ibirango byinshi byimyitozo ngororamubiri - cyane cyane abakinnyi bakizamuka baturuka mubushinwa - kwamamaza imisumari no gushushanya ibicuruzwa ariko bikubita urukuta rw'amatafari bifite ireme.

Niba urimo gupima ibirango bya fitness cyangwa ibikoresho biva muri siporo yawe, birashoboka ko wahuye nibibazo nkunva burimunsi numva burimunsi: ibikoresho bimeneka nyuma y amezi 3, bidahuye byubaka ubuziranenge mubice byinshi, garanti yo hejuru yikirere, cyangwa ugomba no guhagarika ibicuruzwa hanze kuko ibicuruzwa bitujuje ubuziranenge bwaho (nka EU ya EN957 cyangwa US ASTM).

Ubutumwa bwiza? Ibi bibazo ntibikunze guturuka kuri 'inganda mbi ' - biva mubwumvikane buke kubijyanye nubuyobozi bufite ireme . Reka dusibe imigani, dusangire icyakora, kandi twerekane uburyo ushobora kubaka (cyangwa isoko) ibikoresho byimyitozo bimara.

Ikinyoma 1: 'Nintora Uruganda Rwiza, Ubwiza Bwiyitaho '

Ndabona impamvu ibi byunvikana. Uruganda rufite amagorofa asukuye, inzira zemewe, hamwe nibisobanuro byiza ni intangiriro ikomeye - ariko ntibihagije. Kurenza imyaka 10 mubikoresho byo kugurisha no kugurisha imiyoboro, Nabonye inganda zo murwego rwo hejuru zitanga ibikoresho bidahuye kubakiriya batandukanye. Kubera iki? Kuberako ubuziranenge atari akazi k'uruganda rwonyine - ni ubufatanye.

Dore urugero nyarwo: Umwaka ushize, ibirango bibiri byakoranye nuruganda rumwe rwemewe na ISO kugirango rukore ibicuruzwa. Ikirangantego cyoherejwe kidasobanutse neza ( 'kora igihe kirekire ') kandi cyagenzuwe gusa ibikoresho mbere yo koherezwa. Brand B yatanze ibishushanyo birambuye (munsi yubugari bwumukandara na moteri ya moteri), yohereza injeniyeri kugenzura imirongo yumusaruro buri kwezi, kandi yipimishije prototypes kumasaha 600+. Nkeka ko ni ikihe kirango cyari gifite garanti nkeya 80%?

Inganda nziza zikeneye ubuyobozi busobanutse, inkunga ihoraho, n'intego zihujwe. Niba ushakisha ibikoresho, ntukoreshe gusa 'hitamo uruganda ' - gufatanya nimwe rukwemerera kwibira muri spes, inzira, no kugerageza. Nuburyo tubikora kuri XYSFITNESS , niyo mpamvu abakiriya bacu (kuva mumikino ngororamubiri mito muri Ositaraliya kugeza kuri sitidiyo zumunyururu muburayi) gake bahura nibitunguranye.

Ikinyoma cya 2: 'Gucunga Ubuziranenge = Guha Abagenzuzi Kugenzura Ibikoresho Byarangiye '

Ibirango byinshi rero bibwira ko 'kugenzura ubuziranenge ' bisobanura kohereza umuntu muruganda kugirango agenzure neza cyangwa akandagira amagare mbere yo kohereza. Ariko dore ikibazo: Mugihe umugenzuzi abonye inenge, ibicuruzwa bimaze kubakwa. Kubikora bisaba igihe n'amafaranga; kohereza bishobora guteza abakiriya uburakari.

Ubugenzuzi bwa nyuma bufata gusa ibibazo bigaragara - nkigishushanyo kiri kumurongo cyangwa ikiganza kidakabije. Babuze ibintu byihishe byica ibikoresho nyuma: gutwara nabi cyane mumagare azunguruka azanyeganyega nyuma yo gukoreshwa 50, cyangwa ikibaho cyiruka kitujuje uburemere (ibyago byinshi kumikino ngororamubiri).

Kuri XYSFITNESS , twubaka ubuziranenge muri buri ntambwe - ntitubigenzure gusa. Kuri elliptique yacu yubucuruzi, bivuze:

• Gupima ikadiri yo gusudira 10,000+ cycle mbere yo kubyara umusaruro

• Kugenzura abatanga ibikoresho byibanze (dukoresha ibyuma bya gipima 16 gusa kubikoresho byihuta cyane)

• Kwiruka iminsi 90 'siporo nyayo ' hamwe nibigo byimyororokere byaho kugirango ubone kwambara

Ubwiza ntibugenzurwa-bwakozwe. Ngiyo itandukaniro riri hagati yibikoresho bimara umwaka 1 nibikoresho bikora siporo yawe kuri 5+.

Ikinyoma cya 3: 'Kwandukura sisitemu mpuzamahanga yerekana ibicuruzwa bizatuma mpiganwa '

Biragerageza kureba amazina manini nka Precor cyangwa Ubuzima bwiza no gukoporora inzira nziza. Ariko dore ukuri: Ibyo birango bifite imyaka mirongo yingengo yimari ya R&D, mumatsinda yubwubatsi murugo, hamwe nibikoresho byo gupima isi. Kubirango bishya cyangwa siporo ntoya, sisitemu zabo zirarenze - kandi zihenze.

Ntukeneye $ 500k yo gupima laboratoire kugirango wubake ibikoresho byiza. Ukeneye sisitemu ijyanye nubunini bwawe n'intego zawe. Urugero:

• Niba uri siporo ntoya ishakisha 5, wibande kubintu bisobanutse (ubushobozi bwibiro, uburebure bwa garanti) hanyuma usabe igihe cyiminsi 30 yo kugerageza.

• Niba uri ikirango gishya gipima Uburayi, shyira imbere kubahiriza (EN957 kubwumutekano, ikimenyetso cya CE) kandi ufatanye nuruganda rufite uburambe kumasoko yawe (twafashije ibirango 12+ byujuje ubuziranenge bwa EU mumwaka ushize wonyine).

Nigute Wubaka (cyangwa Inkomoko) Ibikoresho Byiza Byiza Kugurisha

Waba uri ibikoresho byubaka ibirango cyangwa nyiri siporo ubishakisha, urufunguzo rwubuziranenge ruroroshye: kwibanda kubikorwa , , byubufatanye no guhuza . Dore uko wabishyira mubikorwa:

1. Fata ubuziranenge nkibyingenzi mubucuruzi - Ntabwo ari intero

'Ubwiza bwa mbere ' ntibigomba kuba ibyapa kurukuta rwawe - bigomba kuyobora ibyemezo byose. Kubirango: Niba ugamije siporo yubucuruzi, ntugabanye inguni kumurongo wimbaraga cyangwa moteri (siporo ikenera ibikoresho bifata abakoresha 10+ kumunsi). Kubafite siporo: Ntugure gusa ikinyabiziga gihenze cyane - baza kubijyanye no kwipimisha, ubwishingizi bwa garanti, nuburyo uruganda rukora ibyasanwa.

Kuri XYSFITNESS , duhuza ubuziranenge hamwe nibyo abakiriya bacu bakeneye. Sitidiyo ya boutique yoga ikenera ibikoresho byoroshye, bituje; agasanduku ka CrossFit gakeneye imitwaro iremereye n'intebe. Ntabwo gusa 'kugurisha ibikoresho ' - twubaka ibisubizo bihuye nurubanza rwabo.

2. Gushora mubufatanye bukwiye (Ntabwo 'Inganda zihenze ')

Ibiciro bifite akamaro, ariko ntibigomba kuba impamvu yawe yonyine. Mugihe ushakisha ibikoresho, baza:

• Uruganda rufite uburambe ku isoko ryanjye? (urugero, Bazi Amerika n'amashanyarazi ya EU?)

• Bazanyemerera kugenzura inzira zabo cyangwa kugerageza prototypes?

• Nigute bakemura ibibazo bya garanti? (Garanti yimyaka 2 ntacyo ivuze niba uruganda rufata amezi 6 yo kohereza ibice.)

Twubatse ubucuruzi bwacu mu mucyo - abakiriya barashobora gusura uruganda rwacu rukora ibicuruzwa mu Bushinwa, gusuzuma raporo y'ibizamini, ndetse no guhitamo ibicuruzwa (nk'amabara y'ibirango cyangwa ibirango byashyizweho) nta mafaranga yihishe. Ubwo ni bwo bufatanye bukuraho ingaruka nziza.

3. Shiraho intego zisobanutse (kandi ubapime)

Intego zidasobanutse nka 'kora ibikoresho byiza ' ntibikora. Koresha urwego rwa SMART kugirango ugume kumurongo:

• Umwihariko : 'Mugabanye garanti ya moto yacu yubucuruzi 30%. '

• Igipimo : Kurikirana ibisabwa buri kwezi ukoresheje itsinda ryunganira abakiriya bawe.

• Kugerwaho : Wibande kukibazo kimwe (urugero, gukemura ikibazo gihuriweho) aho kuvugurura byose.

• Bifitanye isano : Huza intego zo guhaza abakiriya (ibisabwa bike = banyiri siporo bishimye).

• Igihe-gishingiye : 'Kanda iyi ntego mumezi 4. '

Kuri XYSFITNESS , dusangiye izi ntego nabakiriya bacu - kugirango bamenye neza icyo dukora kugirango tunoze, kandi dushobora guhinduka hamwe nibikenewe.

Witegure Inkomoko Ibikoresho Byogushobora Kwizera?

Ibikoresho byiza byo kwinezeza ntabwo ari ibintu byiza-birakenewe. Waba uri ikirango gishya gipima kwisi yose cyangwa nyiri siporo ushaka kuzamura ibikoresho byawe, umufatanyabikorwa mwiza akora itandukaniro ryose.

Kuri XYSFITNESS , dushushanya kandi tugakora ibikoresho byo mu rwego rwo hejuru byubucuruzi (gukandagira, amagare azunguruka, imbaraga zimbaraga, nibindi) kubakiriya kwisi yose. Dukemura ibyubahirizwa (EN957, ASTM, CE), dutanga MOQs zoroshye (kuva kuri 5 kugeza 500), kandi tugasubiza buri cyemezo hamwe na garanti yimyaka 2 yubucuruzi.

Niba urambiwe kubabara umutwe neza kandi witeguye gushakisha ibikoresho bimara, twohereze anketi yawe uyumunsi . Tubwire ibyo ukeneye (isoko, ubwoko bwibikoresho, ubwinshi), hanyuma tuzagabana ibicuruzwa byihariye, raporo yikizamini, hamwe na cote idafite inshingano.

Reka twubake ibikoresho bya fitness bifasha ubucuruzi bwawe gutera imbere-ntagitangaje, nta shortcuts, gusa ubuziranenge ushobora kwiringira.

Kevin | Umuyobozi ushinzwe kugurisha, XYSFITNESS