Ingxelo yoShishino loBulunga beHlabathi ka-2025: iiNgcaciso eziPhambili kunye namathuba abavelisi beZixhobo

NjengoMphathi weNtengiso yeHlabathi kwi- XYSFITNESS , ndiye ndalandela ngokusondeleyo uphuhliso lwamva nje lweshishini, kwaye ndivuyiswa ukwabelana ngolwazi oluthile oluvela kwi-Health & Fitness Association's (HFA) esanda kukhutshwa i-2025 Global Fitness Industry Report.

Ndichithe ishumi leminyaka edlulileyo ndibukele ishishini lethu liguquka, ndifumanise ukuba iyamangalisa indlela icandelo lokomelela lingqineke liqinile. Ngaphandle kokunyuka kwamaxabiso kunye nokunyuka kweendleko zokuphila ezichaphazela iimarike kwihlabathi jikelele, ingxelo - ebandakanya iimarike eziphantse zibe ngama-30 - izoba umfanekiso onethemba ngekamva leshishini lethu.

Umfanekiso oMkhulu: ukuBuyisa nokuKhula

Eyona nto indibetha kakhulu linqanaba lokuzithemba phakathi kweenkokeli zeshishini. Ngokwengxelo, i-91% yabaphenduli balindele ukukhula ngo-2025, ngaphezulu kwesiqingatha sokunyuka kwamalungu. Oku ayisiyiyo nje into yokucinga - isekwe kwiimetriki zokusebenza eziqinileyo ukusuka ngo-2024.

U-Liz Clark, uMongameli kunye ne-CEO ye-HFA, uqaphele ukuba amazwe amaninzi anike ingxelo ephezulu kwizibonelelo zempilo, ubulungu, kunye nokungena kwimarike kulo nyaka uphelileyo. Ngokombono wam XYSFITNESS , apho sibonelela ngezixhobo kwiindawo zokuzilolonga kumazwekazi amahlanu, ndinokuqinisekisa lo mkhwa wokunyuka ngokwam.

I-Market Dynamics: Apho Amathuba Akhoyo

Umahluko phakathi kweemarike ezikhulayo kunye neziqolileyo unika umdla. I-Indiya, engaphantsi kwe-1% yokungena kwimpilo, imele amandla amakhulu angasetyenziswanga. Thelekisa oko kwiimarike ezifana ne-US (24.9%) okanye i-Australia (23%), kwaye unokubona apho i-waves elandelayo yokukhula iya kuvela.

Nantsi into eyatsala umdla wam kumanqanaba engeniso:

• Ixesha loBomi likhokelela kwi-2.62 yeebhiliyoni zeedola

• I-Basic-Fit ilandela kwi-1.32 yeebhiliyoni zeedola

• I-Planet Fitness ijikeleza ezintathu eziphezulu kwi-1.2 yeebhiliyoni zeedola

Kodwa amanani obulungu abalisa ibali elahlukileyo. I-Planet Fitness ilawula ngamalungu e-19.7 yezigidi, ngelixa i-HILEFIT yase-China (乐刻) ichukumisa nge-14 yezigidi-isikhumbuzo sokuba i-Asia's fitness boom iyinyani.

I-Evolution of Fitness: Ayisekho nje malunga ne-Abs

Uyakhumbula xa iijim zaziyimiqolo nje ye-treadmill kunye noomatshini bobunzima? Ezo ntsuku zihambile. Abathengi banamhlanje bokuqina bafuna izisombululo zempilo ezipheleleyo. Bacinga ngokuphila ixesha elide, impilo yengqondo, kunye nokuchacha - hayi nje imizimba yaselwandle.

Ukutshintsha koyilo lwe-gym kubalisa eli bali ngokugqibeleleyo. Izibonelelo zanamhlanje ngoku zinikezela nge-42% yendawo yomgangatho ukuya kwiindawo zoqeqesho zokuqina (ukusuka kwi-20 yendabuko), ngelixa iindawo ze-cardio ziye zancipha ukusuka kwi-34% ukuya kwi-12 kuphela. E- XYSFITNESS , silungelelanise imigca yethu yemveliso ngokufanelekileyo, kunye nezixhobo zamandla ngoku emele i-60% yeentengiso zethu.

Kwaye ke kukho i-pickleball - owona mdlalo ukhula ngokukhawuleza eMelika ngokukhula kwe-223.5% kwiminyaka emithathu. ILife Time iceba ukuba neenkundla ezili-1,000 ekupheleni kuka-2025. Sele siphuhlisa izixhobo zenkundla ezikhethekileyo ukuhlangabezana nale mfuno.

Ubugcisa: Ikrele Elintlangothi-mbini

I-AI kunye nokudityaniswa kwedijithali kuguqula indlela ii-gyms ezisebenza ngayo kunye nokubandakanya amalungu. Nangona kunjalo, ingxelo ityhila ukuqonda okubalulekileyo: i-47% yabasebenzisi bafumana usetyenziso lwe-AI lokufaneleka lubonelela ngedatha engachanekanga okanye engabalulekanga. Oku kusikhumbuza ukuba itekhnoloji kufuneka iphucule, ingathathi indawo, ubuchule bomntu.

Ubume botyalo-mali buhleli bomelele. I-Myzone ikhusele i-$ 17.2 yezigidi, i-Therabody inyuse i-$ 165 yezigidi, kwaye iPlanethi Fitness ifikelele kwi-800 yezigidi zeedola ngokusebenzisa i-securitization. Oku kugaleleka kwenkunzi kubonisa ukuzithemba ixesha elide kwindlela eliqhuba ngayo ishishini lethu.

Izifinyezo zeNgingqi: Ilizwe elinoMahluko

IYurophu ibonisa ukukhula okuzinzileyo kunye nezinto ezinomdla. I-Austria igqithise iJamani nge-13.9% yokungena, ngelixa i-Spain ivela njengendawo yamandla enokubakho ngokukhula kobulungu nge-8.8%.

IAsia-Pacific ibonisa umahluko. I-Australia kunye ne-New Zealand ziqhayisa izinga lokungena elimangalisayo (i-23% kunye ne-21% ngokulandelanayo), ngelixa i-China itshintshela ekuguquguqukeni, ubulungu bexesha elifutshane. Umkhwa wokuzilolonga waseJapan iiyure ezingama-24 ulungelelaniswa ngokugqibeleleyo nezisombululo zethu zezixhobo ezizenzekelayo.

ILatin America isahlala iqhekekile kodwa ikhula. Ukwandiswa kweSmart Fit ukuya eMorocco kubonisa ukuzithemba kwiimarike ezikhulayo-into esiyijongileyo ngokwethu izicwangciso zokwandisa.

Iimarike zaseMbindi Mpuma , ngakumbi iSaudi Arabia kunye ne-UAE, zibonisa isithembiso esikhulu esixhaswa ngamaphulo ezempilo karhulumente kunye neemeko zoqoqosho ezomeleleyo.

UMntla Melika ugcina indawo yawo njengeyona marike ivuthiweyo, kunye ne-US ehamba phambili kwihlabathi kwi-24.9% yokungena. Ugxininiso apha lutshintshela kwiinkonzo zokwahlula kunye nexabiso elongezelelweyo.

Imiceli mngeni kwi-Horizon

Masibe nenyani - ayikuko konke ukuhamba ngesikhephe. Ishishini lijongene neentloko ezininzi:

• Ukunyuka kwamaxabiso kuchaphazela inkcitho yabathengi

• Ukunyuka kweendleko zokusebenza

• Ukunqongophala kwabasebenzi (ingakumbi abaqeqeshi abaneziqinisekiso)

• Ukuphazamiseka kwekhonkco lonikezelo

• Imigaqo-nkqubo yorhwebo engaqinisekanga echaphazela ukuthengwa kwezixhobo kumazwe angaphandle

Ukugcinwa kwamalungu kusengumngeni wethu omkhulu. Ngaphezulu kwe-50% yamalungu amatsha arhoxisayo kwisithuba seenyanga ezintandathu, ingqwalasela kufuneka isuke ekufumaneni iye kunxibelelwano.

Ukukhangela Phambili: Ikamva Lokufaneleka

Ngokusekwe kwingxelo kunye namava ethu XYSFITNESS , nantsi into endiyibona isiza:

1. Iimodeli zeHybrid ziba semgangathweni - Idijithali ecocekileyo okanye umzimba ococekileyo awusayi kuphinda uyinqumle

2. Iinkonzo zokubuyisela kunye nempilo zihamba phambili-cinga unyango olubandayo, unyango olubomvu, kunye neendawo zokucamngca

3. Ukwakhiwa koluntu kuba sisixhobo esiyimfihlo sokugcina

4. Uhlahlo lwabiwo-mali kunye namacandelo eprimiyamu omabini ayachuma, kodwa umbindi uyacudiswa

5. Ukuhlanganiswa kwezonyango kukhawuleza njengoko iindleko zonyango ziqhuba iindlela zokukhusela

Umgca ongezantsi

Ishishini lokuzilolonga limi kwindawo yokutshintsha. Asisathengisi nje ubulungu bejim okanye izixhobo- siyinxalenye yempilo ebanzi kunye ne-wellness ecosystem. Iinkampani eziluqondayo olu tshintsho kwaye zilungelelanise ngokufanelekileyo ziya kuphumelela.

E- XYSFITNESS , sizibeka kwindawo ekudibanela kuyo amandla emveli okugqwesa kunye nezisombululo zempilo entsha. Kuba ekugqibeleni, impumelelo ngo-2025 nangaphaya ayizukuba nje ngokuba nezona zixhobo zingcono-iyakuba malunga nokwenza amaqabane ethu anikezele ngamava ezempilo aguqukayo.

Ikamva lokomelela liqaqambile, lintsonkothile, kwaye lizele ngamathuba. Ngaba uyilungele?

---

U-Kevin unguMphathi weNtengiso yeGlobal kwi- XYSFITNESS , kunye neminyaka engaphezu kwe-15 yamava kwishishini lezixhobo zokufaneleka. Qhagamshelana naye kwaye ujonge iinguqulelo ezintsha ze- XYSFITNESS e www.xysfitness.com