2025 Raporo y’inganda ku isi yose: Ubushishozi n’amahirwe ku bakora ibikoresho

Nkumuyobozi ushinzwe kugurisha ku isi kuri XYSFITNESS , nakurikiraniraga hafi iterambere ry’inganda zigezweho, kandi nshimishijwe no kubagezaho ibitekerezo bimwe na bimwe by’ishyirahamwe ry’ubuzima & Fitness Association (HFA) riherutse gusohoka muri 2025 Raporo y’inganda ku isi.

Mumaze imyaka icumi ishize ndeba inganda zacu zitera imbere, ndabona bitangaje uburyo urwego rwimyitozo ngororamubiri rwagaragaye. N’ubwo ifaranga n’izamuka ry’imibereho bigira ingaruka ku masoko ku isi, raporo - ikubiyemo amasoko agera kuri 30 - irerekana ishusho nziza y’ejo hazaza h’inganda.

Ishusho Nini: Kugarura no Gukura

Ikintangaje cyane ni urwego rwicyizere mubayobozi binganda. Nk’uko raporo ibigaragaza, 91% by'ababajijwe biteze ko iterambere ryiyongera mu 2025, abarenga kimwe cya kabiri bavuga ko abanyamuryango biyongera. Ibi ntabwo ari ibyifuzo gusa - bishingiye kubipimo bifatika byerekana kuva 2024.

Liz Clark, Perezida akaba n'Umuyobozi mukuru wa HFA, yavuze ko ibihugu byinshi byatangaje ko byagaragaye ko biri hejuru cyane mu myitozo ngororamubiri, abanyamuryango, ndetse no kwinjira ku isoko umwaka ushize. Nkurikije uko mbona kuri XYSFITNESS , aho dutanga ibikoresho mumikino ngororamubiri ku migabane itanu, ndashobora kwemeza iyi nzira yo kuzamuka ubwanjye.

Ibikorwa byisoko: Aho amahirwe ari

Itandukaniro riri hagati yamasoko akura kandi akuze arashimishije. Ubuhinde, butageze kuri 1% byimyitozo ngororamubiri, byerekana ubushobozi budakoreshwa. Gereranya ibyo ku masoko nka Amerika (24.9%) cyangwa Ositaraliya (23%), urashobora kubona aho ubutaha buzamuka buturuka.

Dore icyanshishikaje kurutonde rwinjiza:

• Igihe cyubuzima kiyobora hamwe na miliyari 2.62

• Shingiro-Fit ikurikira miliyari 1.32

• Umubumbe wa Planet uzenguruka bitatu bya mbere kuri miliyari 1,2

Ariko nimero yabanyamuryango ivuga indi nkuru. Umubumbe wa Planet wiganjemo abanyamuryango miliyoni 19.7, mugihe Ubushinwa HILEFIT (乐刻) butangaza miliyoni 14 - byibutsa ko kuzamuka kwimyororokere muri Aziya ari ukuri.

Ubwihindurize bwimyitwarire: Ntabwo ari Abs Anymore gusa

Wibuke igihe siporo yari umurongo wa podiyumu gusa hamwe nimashini ziremereye? Iyo minsi irashize. Uyu munsi abakoresha imyitozo ngororamubiri bifuza ibisubizo byubuzima byuzuye. Batekereza kuramba, kumererwa neza mumutwe, no gukira - ntabwo ari imibiri yinyanja gusa.

Guhindura imiterere ya siporo ivuga iyi nkuru neza. Ibikoresho bigezweho ubu byeguriwe 42% byumwanya wo guhugura imbaraga (hejuru ya 20% gakondo), mugihe zone yumutima yagabanutse kuva kuri 34% igera kuri 12% gusa. Kuri XYSFITNESS , twahinduye imirongo y'ibicuruzwa dukurikije, hamwe n'ibikoresho by'ingufu ubu bingana na 60% y'ibicuruzwa byacu.

Noneho hariho pickleball - siporo ikura vuba muri Amerika hamwe niterambere rya 223.5% mumyaka itatu. Life Time irateganya kugira inkiko 1.000 mu mpera za 2025.Tumaze guteza imbere ibikoresho by’urukiko byihariye kugira ngo iki kibazo gikemuke.

Ikoranabuhanga: Inkota ebyiri

AI hamwe na digitale ihuza uburyo siporo ikora kandi igahuza abanyamuryango. Nyamara, raporo igaragaza ubushishozi bwingenzi: 47% byabakoresha basanga porogaramu ya fitness ya AI itanga amakuru atariyo cyangwa adafite akamaro. Ibi bitwibutsa ko ikoranabuhanga rigomba kuzamura, ntirisimbuze, ubumenyi bwabantu.

Imiterere yishoramari ikomeje gukomera. Myzone yabonye miliyoni 17.2 z'amadolari, Therabody yakusanyije miliyoni 165, naho Planet Fitness igera kuri miliyoni 800 binyuze mu kubungabunga umutekano. Iyinjira ry’imari ryerekana ibyiringiro byigihe kirekire mubikorwa byinganda zacu.

Snapshots zo mukarere: Isi itandukanye

Uburayi bwerekana iterambere rihamye hamwe nimbaraga zishimishije. Otirishiya yarengeje Ubudage hamwe na 13.9% byinjira, mu gihe Espagne igaragara nk'imbaraga zishobora kwiyongera ku banyamuryango 8.8%.

Aziya-Pasifika irerekana itandukaniro. Australiya na Nouvelle-Zélande birata umubare w’abinjira (23% na 21%), mu gihe Ubushinwa bwerekeza ku banyamuryango boroheje, mu gihe gito. Ubuyapani amasaha 24 yimyitozo ngororamubiri ihuza neza nibisubizo byabikoresho byabigenewe.

Amerika y'Epfo ikomeje gucikamo ibice ariko ikura. Kwiyongera kwa Smart Fit muri Maroc byerekana icyizere ku masoko azamuka - ikintu dukurikiranira hafi kuri gahunda zacu zo kwagura.

Amasoko yo mu burasirazuba bwo hagati , cyane cyane Arabiya Sawudite na UAE, yerekana amasezerano akomeye ashyigikiwe na gahunda z’ubuzima za leta n’ubukungu bukomeye.

Amerika ya ruguru ikomeje umwanya wayo nk'isoko rikuze cyane, aho Amerika iyoboye isi yose ku 24.9%. Ibyibandwaho hano bihinduka kubitandukanya na serivisi zongerewe agaciro.

Ibibazo kuri Horizon

Reka dushyire mu gaciro - ntabwo byose bigenda neza. Inganda zihura nibibazo byinshi:

• Ifaranga rigira ingaruka ku mikoreshereze y'abaguzi

• Kuzamura ibiciro byo gukora

• Ibura ry'abakozi (cyane cyane abitoza babishoboye)

• Gutanga urunigi

• Politiki yubucuruzi idashidikanywaho igira ingaruka ku bicuruzwa bitumizwa mu mahanga

Kugumana abanyamuryango bikomeje kuba ikibazo gikomeye. Hamwe nabanyamuryango barenga 50% bahagaritse mumezi atandatu, intumbero igomba kuva mubushake ikajya mubikorwa.

Kureba imbere: Kazoza ka Fitness

Nkurikije raporo n'uburambe kuri XYSFITNESS , dore ibyo mbona biza:

1. Moderi ya Hybrid ihinduka bisanzwe - Digitale yuzuye cyangwa yumubiri itunganijwe ntizongera kuyigabanya

2. Serivise zo gukira no kumererwa neza zijya munzira nyamukuru - tekereza kuvura ubukonje, kuvura urumuri rutukura, hamwe nu mwanya wo gutekereza

3. Kubaka umuganda bihinduka intwaro yo kubika

4. Ibice byingengo yimari na premium byombi biratera imbere, ariko hagati biranyerera

5. Kwishyira hamwe kwa muganga byihuta nkuko ibiciro byubuzima bitera uburyo bwo kwirinda

Umurongo w'urufatiro

Inganda zimyitozo ngororamubiri zihagaze ahindagurika. Ntitukigurisha gusa abanyamuryango ba siporo cyangwa ibikoresho - turi mubice byubuzima bwagutse nubuzima bwiza. Ibigo byumva iri hinduka kandi bigahuza nabyo bizatera imbere.

Kuri XYSFITNESS , twihagararaho mu masangano yimyitozo yimbaraga gakondo hamwe nibisubizo bishya byubuzima bwiza. Kuberako amaherezo, gutsinda muri 2025 no hanze yacyo ntibizaba gusa bifite ibikoresho byiza - bizaba bijyanye no gufasha abafatanyabikorwa bacu gutanga uburambe bwubuzima.

Ejo hazaza h'imyitozo irasa, iragoye, kandi yuzuye amahirwe. Uriteguye?

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Kevin numuyobozi ushinzwe kugurisha kwisi kuri XYSFITNESS , afite uburambe bwimyaka 15 mubikorwa byimyororokere. Ihuze nawe kandi ushakishe XYSFITNESS 'udushya dushya kuri www.xysfitness.com