Lipoti la Makampani Olimbitsa Thupi Padziko Lonse la 2025: Malingaliro Ofunika Kwambiri ndi Mwayi kwa Opanga Zida

Monga Global Sales Manager ku XYSFITNESS , ndakhala ndikutsatira mosamalitsa zomwe zachitika pamsika waposachedwa, ndipo ndine wokondwa kugawana nawo zidziwitso kuchokera ku Health & Fitness Association's (HFA) yomwe yangotulutsidwa kumene mu 2025 Global Fitness Viwanda Report.

Ndakhala zaka khumi zapitazi ndikuwonera makampani athu akusintha, ndimaona kuti ndizodabwitsa momwe gulu lamasewera olimbitsa thupi latsimikizira kukhala lolimba. Ngakhale kukwera kwa mitengo ya zinthu komanso kukwera mtengo kwa zinthu zomwe zikukhudza misika padziko lonse lapansi, lipotili - lomwe likukhudza pafupifupi misika 30 - likupereka chithunzithunzi chabwino cha tsogolo lamakampani athu.

Chithunzi Chachikulu: Kuchira ndi Kukula

Chomwe chimandikhudza kwambiri ndi kuchuluka kwa chidaliro pakati pa atsogoleri amakampani. Malinga ndi lipotilo, 91% ya omwe adafunsidwa amayembekeza kukula mu 2025, ndipo opitilira theka akulosera kuti mamembala awonjezeka. Izi sizongolakalaka chabe - zimatengera magwiridwe antchito olimba kuyambira 2024.

Liz Clark, Purezidenti ndi CEO wa HFA, adanenanso kuti maiko angapo adanenanso za kuchuluka kwa malo olimbitsa thupi, umembala, komanso kulowa msika chaka chatha. Kuchokera pamalingaliro anga pa XYSFITNESS , komwe timapereka zida kumalo ochitira masewera olimbitsa thupi m'makontinenti asanu, nditha kutsimikizira izi.

Mphamvu Zamsika: Kumene Kuli Mwayi

Kusiyana pakati pa misika yomwe ikubwera ndi yokhwima ndiyosangalatsa. India, yomwe ili ndi mphamvu zochepera 1%, ikuyimira kuthekera kwakukulu kosagwiritsidwa ntchito. Yerekezerani izi ndi misika ngati US (24.9%) kapena Australia (23%), ndipo mutha kuwona komwe kukula kotsatira kudzachokera.

Nazi zomwe zidandichititsa chidwi pamasanjidwe a ndalama:

• Life Time imatsogolera ndi $ 2.62 biliyoni

• Basic-Fit imatsatira $ 1.32 biliyoni

• Planet Fitness imapanga atatu apamwamba pa $ 1.2 biliyoni

Koma manambala a umembala amanena zosiyana. Planet Fitness imatsogola ndi mamembala 19.7 miliyoni, pomwe HILEFIT yaku China (乐刻) imachita chidwi ndi 14 miliyoni - chikumbutso kuti kulimbitsa thupi ku Asia ndikwabwino kwambiri.

Chisinthiko cha Kulimbitsa Thupi: Sikungokhudza Abs Apanso

Mukukumbukira pamene malo ochitira masewera olimbitsa thupi anali mizere chabe ya treadmill ndi makina olemera? Masiku amenewo apita kale. Ogwiritsa ntchito zolimbitsa thupi masiku ano amafuna mayankho athanzi okwanira. Akuganiza za moyo wautali, thanzi labwino, ndi kuchira - osati matupi a m'mphepete mwa nyanja.

Kusintha kwa masanjidwe a masewera olimbitsa thupi kumafotokoza bwino nkhaniyi. Malo amakono tsopano akupereka 42% ya malo apansi ku malo ophunzitsira mphamvu (kuchokera ku 20%), pamene madera a cardio atsika kuchoka pa 34% kufika pa 12% yokha. Ku XYSFITNESS , tasintha mizere yazinthu zathu moyenera, ndi zida zamphamvu zomwe zikuyimira 60% yazogulitsa zathu.

Ndiyeno pali pickleball - masewera omwe akukula mofulumira kwambiri ku America ndi kukula kwa 223.5% pazaka zitatu. Life Time ikukonzekera kukhala ndi makhothi 1,000 pofika kumapeto kwa 2025. Tikukonza kale zida zapadera zamakhothi kuti zikwaniritse zofunikirazi.

Ukadaulo: Lupanga Lakuthwa Pawiri

Kuphatikiza kwa AI ndi digito kukusintha momwe malo ochitira masewera olimbitsa thupi amagwirira ntchito ndikuphatikiza mamembala. Komabe, lipotilo likuwonetsa chidziwitso chofunikira: 47% ya ogwiritsa ntchito amapeza kuti mapulogalamu olimbitsa thupi a AI amapereka deta yolakwika kapena yosafunika. Izi zikutikumbutsa kuti ukadaulo uyenera kupititsa patsogolo, osati m'malo, ukatswiri wa anthu.

Malo opangira ndalama amakhalabe olimba. Myzone idapeza $17.2 miliyoni, Therabody adakweza $165 miliyoni, ndipo Planet Fitness idapeza $800 miliyoni kudzera pachitetezo. Kuchuluka kwa likululi kukuwonetsa chidaliro chanthawi yayitali panjira yamakampani athu.

Zithunzi Zachigawo: Dziko Losiyana

Europe ikuwonetsa kukula kokhazikika ndi zochitika zosangalatsa. Austria idalanda Germany ndikulowa ndi 13.9%, pomwe Spain idatuluka ngati malo opangira mphamvu ndikukula kwa umembala ndi 8.8%.

Asia-Pacific akuwonetsa zosiyana. Australia ndi New Zealand amadzitamandira kuti ali ndi mwayi wolowera (23% ndi 21% motsatana), pomwe China ikusintha kukhala umembala wanthawi yayitali. Masewera olimbitsa thupi aku Japan a maola 24 amagwirizana bwino ndi zida zathu zamagetsi.

Latin America idakali yogawanika koma ikukula. Kukula kwa Smart Fit ku Morocco kukuwonetsa chidaliro m'misika yomwe ikubwera - chinthu chomwe tikuyang'anitsitsa mapulani athu akukulitsa.

Misika yaku Middle East , makamaka Saudi Arabia ndi UAE, ikuwonetsa malonjezo otsogola ochirikizidwa ndi zoyeserera zaboma zaumoyo komanso zovuta zachuma.

North America imasunga malo ake ngati msika wokhwima kwambiri, pomwe US ​​ikutsogola padziko lonse lapansi pakulowa kwa 24.9%. Zomwe zikuyang'ana pano zimasinthira ku kusiyanasiyana ndi mautumiki owonjezera.

Zovuta Zakutsogolo

Tiyeni tione zenizeni - sikuti zonse zikuyenda bwino. Bizinesi imakumana ndi zovuta zingapo:

• Kutsika kwa mitengo kumakhudza kagwiritsidwe ntchito ka ogula

• Kukwera kwa ndalama zogwirira ntchito

• Kuchepa kwa ogwira ntchito (makamaka ophunzitsidwa bwino)

• Kusokonezeka kwa chain chain

• Ndondomeko zamalonda zosatsimikizika zomwe zimakhudza kuitanitsa zida

Kusunga mamembala ndizovuta zathu zazikulu. Ndi opitilira 50% a mamembala atsopano omwe aletsa mkati mwa miyezi isanu ndi umodzi, kuyang'ana kuyenera kuchoka pakupeza ndalama kupita pachibwenzi.

Kuyang'ana M'tsogolo: Tsogolo la Kukhala Olimba

Kutengera lipoti komanso zomwe takumana nazo ku XYSFITNESS , izi ndi zomwe ndikuwona zikubwera:

1. Mitundu yosakanizidwa imakhala yokhazikika - digito yoyera kapena yakuthupi siidulanso

2. Ntchito zochira komanso zaubwino zimakhala zofala - ganizirani mankhwala ozizira, kuwala kofiira, ndi malo osinkhasinkha

3. Kumanga anthu kumakhala chida chachinsinsi chosungira

4. Magawo a bajeti ndi ma premium onse amayenda bwino, koma apakati amafinyidwa

5. Kuphatikizika kwachipatala kukuchulukirachulukira pamene ndalama zothandizira zaumoyo zimayendetsa njira zopewera

Pansi Pansi

Makampani opanga masewera olimbitsa thupi ali pamalo osinthika. Sitikungogulitsanso umembala kapena zida zochitira masewera olimbitsa thupi - ndife gawo lazaumoyo komanso thanzi labwino. Makampani omwe amamvetsetsa kusinthaku ndikusintha moyenera azichita bwino.

Ku XYSFITNESS , tikudziyika pa mphambano ya maphunziro amphamvu achikhalidwe komanso njira zatsopano zothetsera thanzi. Chifukwa pamapeto pake, kuchita bwino mu 2025 ndi kupitirira sikudzakhala kokha kukhala ndi zida zabwino kwambiri - zikhala zolimbikitsa anzathu kuti azipereka zokumana nazo zathanzi.

Tsogolo la kulimbitsa thupi ndi lowala, lovuta, komanso lodzaza ndi mwayi. Kodi mwakonzeka?

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Kevin ndi Global Sales Manager ku XYSFITNESS , ali ndi zaka zambiri za 15 mu makampani opanga masewera olimbitsa thupi. Lumikizanani naye ndikuwona zatsopano za XYSFITNESS pa www.xysfitness.com