2025 Brazil Fitness Expo: XYSFITNESS Shines with A Packed Booth & Hot Demand

For anyone in the global fitness equipment industry—whether you’re a manufacturer, gym owner, or distributor—Latin America’s biggest fitness trade show is a can’t-miss event. The 26th edition of Fitness Brasil Expo (formerly IHRSA Fitness Brasil) took over São Paulo’s Transamérica Expo Center from August 28–30, 2025, and it was bigger, more diverse, and more strategic than ever. As a leader in commercial and residential fitness equipment manufacturing, XYSFITNESS was front and center—and our booth? It was a hub of energy, with lines of interested buyers, nonstop demos, and a flood of inquiries. Let’s break down the expo’s highlights, Brazil’s booming fitness market, and why XYSFITNESS became a standout at this year’s event.

XYSFITNESS at the Expo: A Booth That Stood Out

From day one, our XYSFITNESS booth (located in Pavilion 3, a high-traffic area near the demo stages) drew crowds—and for good reason. We came prepared to showcase gear tailored to Brazil’s unique market needs, and attendees responded enthusiastically:

• Nonstop Demos: Our team ran live demonstrations of two star products: the XYS Commercial Treadmill X9 (built for high-traffic gyms with a 2.5HP motor and shock-absorbing deck) and the XYS Foldable Home Bike H5 (compact, quiet, and perfect for Brazil’s growing residential fitness segment). Every 30 minutes, groups gathered to watch the treadmill’s durability tests and the bike’s space-saving design—many stayed to ask detailed questions about specs and customization.

• Lines for Consultations: By mid-morning on August 28, we had a waiting list for one-on-one chats. Gym owners from São Paulo, Rio de Janeiro, and even neighboring Argentina stopped by to discuss bulk orders for their expanding locations. A key question? Compliance with local safety standards—and we were ready to share our certifications (including EN957 and Brazil’s INMETRO guidelines) to put their minds at ease.

• Positive Feedback: “This is exactly the durable gear we need for our 24/7 gym,” said Carlos M., owner of a growing low-cost gym chain in São Paulo, after testing the X9 treadmill. Another attendee, a distributor from Chile, noted: “Your MOQs (minimum order quantities) are flexible—we can start small and scale, which is perfect for entering the Brazilian market.”

By the end of the three days, we collected over 120 qualified leads—from gym owners to distributors—and locked in 5 preliminary orders. It’s clear: Brazil’s fitness industry is hungry for reliable, cost-effective equipment, and XYSFITNESS delivered.

2025 Expo Overview: Scale That Broke Records

This year’s Fitness Brasil Expo wasn’t just a success for XYSFITNESS—it was a milestone for the entire industry. Here’s a quick recap of the event’s size and scope:

• Space: 5 pavilions covering 28,000 m² (up 47% from 19,000 m² in 2024)—enough room to host 160+ exhibitors.

• Attendance: 32,000+ visitors (topping the 30,000 forecast and 2024’s record 25,000). The crowd was 84% industry professionals—meaning serious buyers, not just curious onlookers.

• Rebranding: After 25 years as “IHRSA Fitness Brasil,” the event officially became Fitness Brasil Expo—a fresh name that reflects its growing global reach, while keeping its partnership with the Health & Fitness Association (HFA, formerly IHRSA) intact.

Hours were optimized for networking: 10 AM–9 PM on August 28–29, and 10 AM–8 PM on August 30, with extended conference sessions for deep dives into market trends.

What You’ll See: Expo Zones & Focus Areas

Fitness Brasil Expo is a one-stop shop for every segment of the fitness industry, and this year’s layout made it easy to connect with the right people. Here’s how the space broke down:

1. Core Equipment Zones

• Commercial Fitness Gear: Treadmills, ellipticals, strength racks— the backbone of gyms. XYSFITNESS fit right in here, showcasing our commercial line built for Brazil’s 56,833+ gyms.

• Residential Fitness: Compact gear like foldable bikes and adjustable dumbbells (a post-pandemic boom category—Brazil’s residential equipment imports were up 60% in Q1 2025).

• Functional & Outdoor Fitness: Training rigs and outdoor stations (popular with boutique studios).

• Rehabilitation & Wellness: Physical therapy tools and recovery tech (a fast-growing niche).

2. Supporting Products & Services

• Sports Nutrition: Supplements and hydration products.

• Athleisure & Accessories: Workout clothes and fitness trackers (brands like Polar showcased digital tools).

• Gym Management Solutions: Software for member check-ins and scheduling (local leaders like Tecnofit demoed their latest tools).

3. Interactive & Educational Spaces

• 6 Main Forums: Talks on gym operations, marketing, and global trends. Our team attended a session on “Low-Cost Gym Models in Brazil” —insights we’re using to refine our commercial gear offerings.

• Demo Stages: Live workouts and equipment tutorials.

• Networking Lounges: Casual spaces to connect with peers—we met with 3 local agents interested in representing XYSFITNESS in Brazil.

A Look Back: The Expo’s 25-Year Legacy

Fitness Brasil Expo didn’t become Latin America’s top fitness event overnight. Its journey mirrors Brazil’s fitness growth:

• 2000: Launched as “IHRSA Fitness Brasil” to bring global best practices to Brazil. Early editions focused on small exhibitions and workshops.

• 2010–2020: Grew with Brazil’s gym boom, expanding to larger venues and attracting regional exhibitors. Only paused in 2020 due to the pandemic.

• 2024: Hit 25 years, 25,000 visitors, and a reputation as a “business + education” hub.

• 2025: Rebranded to “Fitness Brasil Expo” —a signal of its evolution into a truly global event.

Today, it balances the scale of Europe’s FIBO with IHRSA’s focus on actionable insights—like 2024’s 200+ sessions on gym management and tech.

Brazil’s Fitness Market: Trends Driving Demand (Why We’re Invested)

To understand why our booth was packed, you need to see Brazil’s fitness industry momentum. It’s one of the fastest-growing globally—and here’s what’s fueling it:

1. Gym Growth: 3x Expansion in a Decade

• 2014: 19,266 gyms.

• 2024: 56,833 gyms (31,000 formally registered).

• Members: 7.9 million+ (only 3–4% of Brazil’s population—so massive room to grow!).

The market is fragmented (small gyms dominate), but low-cost, 24/7 chains (inspired by Planet Fitness) are expanding fast—especially in São Paulo (25% of Brazil’s gyms are here).

2. Consumer Shifts: Health, Convenience & Flexibility

• Demographics: 62% male, 38% female users; most 26–45 years old.

• Motivations: 66% train for physical health, 57% for mental wellness (post-pandemic priority).

• Challenges: Time and motivation—so gyms want gear that’s easy to use and durable (hello, XYSFITNESS!).

3. Equipment Demand: Commercial & Residential Booming

Brazil’s equipment market is dual-driven:

• Commercial: Gyms need high-traffic gear (our X9 treadmill is built for 10+ users a day).

• Residential: Home fitness sales soared—adjustable dumbbells up 250% year-over-year.

Experts predict 9.5% annual growth through 2030—making Brazil a key market for XYSFITNESS.

Why XYSFITNESS Is a Fit for Brazil’s Market

Our success at the expo wasn’t luck—it’s because we design gear for Brazil’s unique needs:

• Durability: Our commercial line handles heavy use (critical for 24/7 gyms).

• Compliance: We meet global standards (EN957, ASTM) and local requirements (INMETRO).

• Flexibility: MOQs from 5 to 500 units—perfect for small gyms or large chains.

• Customization: We offer brand colors and logo placements (popular with gym chains wanting to stand out).

Ready to Partner for Brazil’s Fitness Boom?

Brazil’s 30,000+ gyms and growing home fitness market need reliable equipment—and we’re here to deliver. Whether you’re a gym owner in São Paulo, a distributor in Chile, or a brand looking to enter Latin America, XYSFITNESS has the gear and expertise to support you.

From the X9 commercial treadmill to the H5 foldable home bike, our products are built to last—and to help you grow. We’re already following up with the 120+ leads from the expo, but there’s still time to join the momentum.

Send us your inquiry today to get a custom quote, learn more about our Brazil-compliant gear, or discuss how we can support your next project. Let’s keep Brazil’s fitness industry moving—together.

XYSFITNESS – Global Fitness Equipment, Local Solutions